Commerce · 2025
Infinity
Commerce as Tactile and Intentional as Ordering at the Bar
The Problem
Standard e-commerce checkouts for specialty coffee were cluttered with clumsy dropdowns that made selecting roast profiles and grind levels a chore.
What We Did
Implemented a tactile PWA storefront with visual grind/origin selectors, instant slide-out cart drawer with zero page reloads, and streamlined 40-second checkout.
The Outcome
Reduced checkout time to under 40 seconds, drove repeat membership retention, and delivered a digital experience that reflects barista craft culture.
Gallery
infinitycoffee.ir/brew-lab
Specialty Commerce & Interactive Brew Lab
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Infinity
Related Engineering Notes
Technical deep-dives into the architecture and systems behind this project.