Infinity
A specialty coffee brand, sold the way specialty coffee is judged
completed · 2025
scope of work
A specialty coffee brand, sold the way specialty coffee is judged
location
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area
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completion
2025
project notes
A closer look at the decisions behind the building.
Project Story
Infinity runs as a specialty coffee brand, not a generic online store: bean listings carry roaster name, origin, and process — the details a coffee buyer actually filters by.
Buyers browse by roaster (nine, from Manhattan Coffee Roasters to Tim Wendelboe), filter and sort the catalog, and see the same product line used in the café's own menu.
A membership club and an events calendar sit next to the store, so the platform covers people buying beans at home and people ordering at the counter — one identity, two audiences.
The interface ships in both a light and a genuinely different dark theme — not an inverted palette, a separate warm/moody treatment — with full Persian and English support.
«Digital storefronts should feel as considered and tactile as the space you walk into.»
Builder's Personal Note
Commerce that stays human
scope of work
- E-commerce (beans & equipment)
- Membership program
- Cafe ordering
Native Project Architecture & Living Modules
Sensory Brewing Ritual & Origin Notes
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Project Gallery & Views